Facts are often forgotten, ignored or denied. As inconvenient and frustrating as this may feel, it is a deeply rooted human trait. But knowledge and innovation shape our society, and scientists cannot afford to be discouraged from talking about their insights. It is not what scientists communicate that causes these problems, it is how they do it.

Storytelling is a powerful tool, increasingly used in industry and science as a more memorable, comprehensible and compelling way to communicate. Stories do not replace other forms of communication, but they make them more accessible. The complexity of science and the potential for misunderstanding make communicating facts one of the most difficult challenges. But storytelling, done right, can help researchers and communicators to connect with their audience and get their message across, even when that message is neither easy nor welcome.

Learning Objectives

In this workshop, participants will learn how to create a fact-based story using a method that is easily applicable to science. They will learn why storytelling is such a powerful tool and when and why to use it. The workshop focuses on narrative structure and techniques as a foundation for communicating science (e.g., through presentations or writing).

Execution

The workshop will alternate between slides and hands-on exercises, with time for questions and discussion. Participants will be able to create a variety of stories – starting with short fictional stories and moving on to a story based on their own research. They will have the opportunity to help others with their process and learn from their approach as well as their feedback on their own efforts.

Photo by Product School on Unsplash.