When you use storytelling in your communications,
people will listen to, understand, and memorize your message.
Even if your message is based on complex science.
Level 1: Organize your Thoughts
Use a narrative structure to find the red thread in a maze of facts.
Level 2: Engage your Audience
Apply storytelling techniques to invite others to effortlessly engage with your information rather than just moving on.
Level 3: Provide a New Experience
Create a story to convey emotions and perspectives and to provide a vivid example of your work that will stick with your audience.
What does working with me look like?
Learn Storytelling
Request a training to learn the tricks of the writer's trade as they apply to science and facts, and get hands-on experience with how to weave your facts into your own story.
Get a Story
Request a story (fictional or non-fictional texts, presentations, videos, games, ...) or work with me on a collaborative project to share your vision and engage others with your facts.
Recent Blog-Posts
Story Cues — Useful But Unreliable
As a child, I learned that I could theoretically ask “why?” until the explanations reached the end of the universe and all that remained was another “why?” without an answer. Of course, my parents’ patience never reached that far. People have busy lives, and while our curiosity is endless, our patience is not. Add to that the usual (if ineffective) focus of communication on having said our part rather than reaching a common understanding, and eventually we stop asking. But our brains don’t. To make sense of all the things we encounter in life that are unexpected, unusual, unknown, or uncomfortable, it tells us stories.
From Story to Glory — How the Left Party used Storytelling for its Comeback
In just two months, the Left Party in Germany went from being virtually written off for this election to winning 8.8%. In the news, the success is described as “unexpected”, a “surprise” or even a “miracle”1. Speculation is rife as to how they did it. I won’t argue with any of the theories, but I will add my own: The Left Party did an excellent job of storytelling.
In fact, the Left Party did such a good job that I kept their flyer (which happened to be the only direct campaign advertisement I received) as an example.
Befriending Writer’s Block
Suffering from writer’s block is misery. Whether it is the result or the process of writing that we care about, writer’s block keeps us from achieving it. And that feels terrible.
But what if writer’s block, haunting as it is, offers an opportunity?
I’m not saying it’s not hard. It is. Even though there are countless guides on how to deal with it, and I’m sure that at least the writer has benefited from their approach. Just as there are countless people who’ve never experienced it telling us that it’s all in our heads (of course it is1) and that we should just write again to get rid of it (for sure). Advice like that feels a lot like being told to just be happy again while suffering from depression. What I would like to offer is a different perspective.